There are many websites going online daily. No matter what it is that they are promoting, they are all looking towards gaining many visitors and links to their sites. This is because the more links that a website has is the more likely it will be found by persons who do searches on search engines. Increasing the link popularity of a website can be done in various ways.

Some of the main methods used to increase link popularity are Press Release distribution, purchasing links from link brokers, trading links with other websites (also known as reciprocal linking), and link baiting. Let us look at them one by one. Firstly, Press Release distribution is the most effective way to increase link popularity. The catch is that the content of your release needs to be interesting enough for publications to want to write about it. Secondly, purchasing links from link brokers is easy and cost effective. The drawback is that you do not normally receive the best quality links and Google tends to remove such sites from its listings especially when there are a lot of outgoing links on the same page of a website. Thirdly, reciprocal linking used to be the main method of choice. This used to be the case because it provides very little value unless you are trading links with websites that offer content similar to yours and if you are only receiving one-way links. And fourthly, link baiting is the natural way that many websites remain popular and rank well in the search engines. The drawback here is that it is difficult to accomplish as the process involves hunting out-links, even though you are bringing the links to your website via unique and popular site content. However, if you create software or content that surfers cannot find anywhere else, it will make your website popular and thus help to increase your link popularity.

When you speak about link popularity, you also speak of algorithms which are what search engines use to rank websites. Take Google, for example. Google’s algorithm is very complex but it nonetheless causes Google to drive the most traffic to websites that rank at the top of their organic search results. Google’s algorithm is also more complex than the other search engines as it concentrates on a websites on-site factors and off-site factors to determine how the website should rank in their search results. Interestingly enough, off-site factors contribute to approximately 35% to 45% of the importance to Google’s algorithm. What Google looks for now are links pointing to your website from many different sources on the internet. Page Rank was once the ‘big thing’, but it no longer is. The key factor is the quality of the page that the link to your website is on compared to your website and/or the page it is directed to. Google also looks at where the link is placed on the website, the text that surrounds the link, the Title Tag of the page the link is on as well as important SEO factors such as H1 Tags and other META data. Google’s latest and highly complex algorithm called Latent Symantec Indexing (LSI) essentially determines how words are related to each other. The factors that LSI looks at are the Title Tag and the textual content of the page that your link is on. So it is becoming ever more important to receive links from different pages of different websites that have content that is similar to your website’s content.

One of the increasingly popular and very effective ways to increase link popularity is through Blogs. This is because Blogs are naturally filled with valuable content that the search engines love and Bloggers naturally link to other websites they talk about within their posts. A point to note is that you would need links from hundreds or even thousands of Blogs with the same idea as your website before you will be able to see any significant improvements in your link popularity. The more popular a keyword phrase is, the more links from different Blogs you will need. Since it would be nearly impossible to create hundreds or even thousands of different Blogs yourself, Blogitive was created to do it for you. Blogitive presently has more than 2000 Blogs within its network, and it is growing substantially daily. Blogitive allows you to submit a web release (mini press release) to these Bloggers who will write about your release and link to your website in any manner you desire. The post would include any URL and any keyword phrase that you wish to be shown. The facts show that Blogitive has proven to be extremely effective in increasing link popularity, in addition to being very cost effective.

So, the question is: Do you want to increase the link popularity of your website? If your answer is clearly ‘yes’, all you need to do now is visit Blogitive to learn more about their service and see how they can help you to increase your link popularity.